Crafting Stories That Can Change the World!

At Dear Future, we partner with purpose-driven brands and people to craft narratives that inspire action and drive meaningful impact. Let’s build a more conscious future through brand storytelling and strategy.

Writing | Marketing, Branding & Communications Strategy | Building Sustainable Brands | Workshops

Brands

I live for
stories because
storytelling can change the world

Dear Future is my love letter to the future.

It’s my way of connecting with forward-thinking people and purpose-driven brands; those who are building something planet positive and different. Whether it’s through workshops, writing, marketing ideas, brand building, or anything else you might need, my goal is to help you shape your vision and bring your brand to life.

I understand that being a founder often means wearing too many hats. I’ve been there, and I’ve done a bit of everything to support big dreams - from running a café and a sustainable resort, to modeling for a small business, to writing scripts, crafting pitch decks, ghostwriting, building content strategies, and more.

So if you have a vision, and you’re facing a challenge, I’m here to help. One impactful story at a time.

SERVICES

we have much to chat.

There are many ways in which we can create lasting impact, and sometimes it begins with a hello. If you are a small business with a big dream, or want to brainstorm on making your business more sustainable, or have any rebellious ideas to bring change,

ABOUT MISHA

Hello!

I’m Misha Paul - an award-winning marketing and communications creative with 15 years of experience across journalism, brand strategy, and storytelling. I am also the founder of a slow and sustainable brand of upcycled clothing called ‘Love Again’.

I began my career as a journalist with DNA, then went on to work with some incredible brands, including The Times of India, Edelman, Ogilvy, Viacom18, and Razorpay, taking on diverse roles along the way. On March 31, 2023, I took a leap, quit my cubicle job and launched Dear Future - a one-woman writing, marketing and communications studio built on the belief that storytelling can drive real change. What began as a one-year experiment has turned into a fulfilling journey. Over the past two years, I have had the opportunity to work on several truly meaningful projects, including conducting workshops, creating content across various platforms (film, social media, and blogs), and developing launch strategies, among others. I’ve made a conscious choice to work with good people, good brands, and to stay close to the ground - literally. That’s why you’ll also find me in places like Spiti, running a café in Kaza, or in Ladakh, managing a sustainable resort at 3,800 meters.

Beyond my job, I am always chasing my curiosities and learn along the way. I enjoy reading, bookstagramming, voicing my love for sustainable fashion, slow travelling, learning languages, and writing. I also dream of becoming a published author someday.

FAQs

Frequently Asked Questions

  • A dreamer who believes in getting her hands dirty, and telling good stories while she’s at it. With 15+ years of experience, I’ve written scripts, blogs, stories for publications, built brands, managed cafes at freezing altitudes, modelled, upcycled my mom’s saris into ready-to-wear, and even used my grit to rescue a Resort in Ladakh from total chaos.

  • Journalism: DNA, Times Of India

    Digital Marketing: Mirum, Edelman

    Advertising: Ogilvy

    Corporate Communications, Marketing & Sustainability: Viacom18

    Internal Communications & Employer Branding: Viacom18, Razorpay

    I also started Love Again - my sustainable fashion label for limited edition upcycled clothes - along with my full-time job.

  • Honestly, I’m not entirely sure. I worked 9 to 8 at my corporate job that I loved, then met tailors and planned shoots before breakfast or after sunset. It was magic.

    I was surrounded by conversations about everything that’s going wrong - climate, burnout, broken systems. I didn’t just want to talk about the problems anymore. I wanted to offer solutions. That’s how Love Again was born. A slow, hopeful space that builds instead of blames. A space for thoughtful brands, circular ideas, and people doing real, grounded work. Yes, the world’s on fire. But some of us are out here planting gardens. I chose to be one of them.

  • Because someone has to, and I got tired of not being one of them. Also, because small brands with big hearts deserve louder voices, and I know how to make noise with purpose.

  • My passion lies in building brands with a ‘purpose’ and small business. But I love creative storytelling. So, till you are honest, ambitious and have big dreams, I would love to work with you.

  • Newspapers, ad agencies, media houses, you name it, I’ve been in the room. Then I left the room. Since then, I’ve run a cafe in the Himalayas, worked with eco-warriors, taken storytelling workshops for women, and built conscious communities - one gig at a time. Coming from the creative and media and entertainment industry, I developed a penchant for storytelling early on. And I continue to work with those brands.

  • I help sustainable, small, and soulful brands find their voice. And their people. Whether it's writing, brand building, or community magic, I bring the same energy as a hot cup of coffee on a cold morning.

  • Only if it’s followed by slow travel, time to write for myself and write stories that highlight grassroots heroes, read, and learn something new. I love hustling, but hate the insincere grind.