Ladakh Eco Resort

I MANAGED A RESORT AT 11,700 FT ABOVE SEA LEVEL

I cooked, I did math, I took guests on rounds and found myself managing a resort team at 11,700 feet in Ladakh - where the oxygen is thin but the views are infinite.

I broke my cubicle and found myself overlooking the Stok Range. High-altitude hospitality was never part of the plan, but I wouldn’t trade it for anything.

Spiti Ecosphere

I RAN A CAFE AT 3800 M ABOVE SEA LEVEL

I wanted to work on-ground and get my hands dirty. After I quit my cubicle job, I found myself 3800 m above sea level, in Kaza, running the incredible Sol Cafe tucked away in the Himalayas. Power cuts, water shortages, and -10°C mornings - running a cafe here wasn’t just work, it was an endurance sport. This was my first brush with sustainability, and a reminder that the world is much, much bigger than any comfort zone.

Eco BioTraps

MARKETING A STARTUP THAT MADE IT TO SHARK TANK INDIA

As a sustainability storyteller, I helped Eco BioTraps, a revolutionary ovitrap featured on Shark Tank India, build its early marketing and content strategy. From simplifying the science to reaching everyday users, the goal was clear: to educate people on the cience of breaking the chain of mosquito breeding.

Tata Communications

WORKSHOPPING CONFIDENCE WITH THE WOMEN OF UMANG

Tata Communications works closely with Umang - an initiative that supports women from underserved communities through skill development and financial literacy. I had the chance to lead a workshop focused on storytelling and brand building, and walked away having learned just as much as I taught.

Nete.in

WRITING FOR A SUSTAINABLE FASHION MARKETPLACE THAT WEARS ITS VALUES

At Nete, sustainability isn’t a buzzword; it’s woven into every thread. I write blogs for this conscious fashion platform, spotlighting slow fashion, mindful consumption, and the designers reshaping how we wear our values. It’s storytelling stitched with purpose.

Amrutam

STORYTELLING TO BREAK THE TABOO AROUND MENSTRAL HEALTH

For Amrutam, I wrote heartfelt scripts for Amrutam Papa - a candid video series featuring the father-daughter founder duo in conversation. Through humour, warmth, and honesty, we created an open space for menstrual health to be discussed at the dinner table, rather than behind closed doors.

Sooper Dooper Kids

CREATING IMPACT ON GROUND - ONE TEE-SHIRT AT A TIME

At Sooper Dooper Kids, a brand that believes in wearables with purpose, I led on-ground impact by connecting with children’s NGOs and organising meaningful engagement activities. From distributing tees to creating joyful learning moments, we turned simple cotton into stories of care and community.

Kabira Banaras

WEAVING A NEW IDENTITY FOR A HERITAGE BANARASI BRAND

After completing over 50 years, this family-run Banarasi sari brand is entering a new chapter. I’m working on branding, and crafting a fresh visual identity for this iconic brand, while staying rooted in the authenticity of its legacy. From logo design to storytelling, every thread honours the hands and history behind the weave.

Chalo Bus

B2B CONTENT FOR A VISIONARY TECH STARTUP FROM INDIA

Chalo is transforming how India moves with tech-enabled bus systems that make public transport smarter and more accessible. I wrote their website content and city-specific case studies, helping translate complex operations into clear, compelling narratives that resonate with partners, cities, and everyday commuters alike.

Razorpay

BRANDING THE BRAINS BEHIND INDIA’S LEADING FINTECH

For Razorpay, I worked on engineering branding, bringing visibility to the brilliant minds building India’s fintech backbone. From crafting tech content to managing LinkedIn presence for engineering leaders, I helped humanise the tech and position Razorpay’s engineers as thought leaders in the developer ecosystem.

Netflix, Prime Video, Spotify, Maddock Films and Viacom18

CRAFTING TALES WITH AND FOR THE WORLD’S LEADING STORYTELLERS

From scripting to strategy, I’ve worked with iconic platforms like Netflix, Prime Video, Spotify, Maddock Films, and Viacom18 on marketing campaigns, launch scripts, case studies, and more. Whether it’s crafting fan-first experiences or writing for India’s most-loved stories, I use storytelling to bring emotion and engagement.

The Better India, Asia Sustainable Travel, Paper Planes and ArtNowThus

WRITING STORIES FOR IMPACT

Through essays, features, and reflections, I write for platforms like The Better India, Asia Sustainable Travel, Paper Planes, and ArtNowThus, sharing stories shaped by slow travel, sustainability, and cultural curiosity. Each piece is a small attempt to document people, places, and practices that often go unnoticed but truly matter.

CXO Communications

CRAFTING THOUGHT LEADERSHIP FOR INDUSTRY TRAILBLAZERS

I’ve worked closely with leaders like Dinesh Vijan (Founder Maddock Films) and Sudhanshu Vats (former Group CEO, Viacom18) to shape their public voice - through LinkedIn, marketing comms, decks, and brand storytelling. I also write thought leadership content for Neeti Mehta Shukla- co-founder Automation Anywhere, helping global CXOs communicate with clarity, purpose, and authenticity in a rapidly evolving world.

Hermes

STORYTELLING FOR A HERITAGE LUXURY BRAND

I had the opportunity to work on the campaign to launch Le Monde d’Hermès in India-a celebration of storytelling, craft, and culture through the brand’s iconic print magazine. From strategy to execution, it was about translating a timeless global legacy into a locally resonant experience.

Eternal Sunshine Productions

BUILDING THE PITCH FOR A STORY THAT DESERVED TO BE TOLD

I worked on a pitch collateral for one of Eternal Sunshine Productions’ upcoming shows, bringing together narrative clarity, emotional texture, and visual storytelling to help the concept stand out. It was a behind-the-scenes role, but all heart on the page.

Directoral General Defence Estates

DOCUMENTING IMPACT FOR THE GOVERNMENT OF INDIA

I am creating case studies for the Aurangabad Cantonment solid waste management project showcasing how design, policy, and community action came together to transform a public space. It was a rewarding opportunity to work with the Government of India and tell stories of real, on-ground change.