I’m Misha — Reader/ Slow Traveller/ Writer/ Brand Strategy, Marketing & Communications
Hospitality
Ladakh Eco Resort
I managed a resort at 11,700ft above sea level
I cooked, I did math, I took guests on rounds and found myself managing a resort team at 11,700 feet in Ladakh - where the oxygen is thin, but the views are infinite. I broke my cubicle and found myself overlooking the Stok Range. High-altitude hospitality was never part of the plan, but I wouldn’t trade it for anything. Today, I’m the resort's marketing manager.
I managed a cafe at 11,980ft above sea level
I wanted to work on the ground and get my hands dirty. After I quit my cubicle job, I found myself 3800 m above sea level, in Kaza, running the incredible Sol Cafe. This included everything from waitressing to handling the accounts. Power cuts, water shortages, and -10°C mornings - running a cafe here wasn’t just work, it was an endurance sport.
Sol Cafe, Spiti
Script Writing
I script launch stories that get people excited about their next watch
I’m a storyteller and an ideator, and one of the most fascinating parts of my work is finding the story within the story. I script trailer launches and marketing narratives for shows and films across Netflix, Prime Video, Spotify and more — distilling a larger story into a sharp, compelling idea that makes people stop, watch and want to know more. I also work as an extension of the communications team at Maddock Films, writing scripts and a wide range of PR content for their films. From shaping campaign narratives to crafting the words that build anticipation, I work at the intersection of scriptwriting, storytelling, culture and communication.
Marketing & Comms Strategy
Eco BioTraps
Marketing a start-up that made it to Shark Tank India
As a sustainability storyteller, I helped Eco BioTraps, a revolutionary ovitrap featured on Shark Tank India, build its early marketing and content strategy. From simplifying the science to reaching everyday users, the goal was clear: to educate people on the science of breaking the chain of mosquito breeding.
ET NOW (GLOBAL BUSINESS SUMMIT)
ET Now Global Business Summit 2026: Taking India’s Ideas to the World
Led PR and communications for the ET Now Global Business Summit 2026, bringing together India’s most influential business and policy leaders, with the Prime Minister of India headlining the summit. Worked closely with leading industry voices and the country’s biggest media publications to amplify conversations around ideas, innovation and India’s role on the global stage.
Storytelling Workshop
Workshopping confidence with the women of Umang
Tata Communications works closely with Umang - an initiative that supports women from underserved communities through skill development and financial literacy. I had the chance to lead a workshop focused on storytelling and brand building, and walked away having learned just as much as I taught.
Tata Communications
Content Writing
Amrutam
Storytelling to break the taboo around menstrual health
For Amrutam, I wrote heartfelt scripts for Amrutam Papa - a candid video series featuring the father-daughter founder duo in conversation. Through humour, warmth, and honesty, we created an open space for menstrual health to be discussed at the dinner table, rather than behind closed doors.
Blogs, Web-Content, Reels, Social Media Content, Thought Leadership Pieces, Case Studies
Chalo Bus
B2B content for a visionary tech startup from india
Chalo is transforming how India moves with tech-enabled bus systems that make public transport smarter and more accessible. I wrote their website content and city-specific case studies, helping translate complex operations into clear, compelling narratives that resonate with partners, cities, and everyday commuters alike.
Writing for a sustainable fashion marketplace that wears its values
At Nete, sustainability isn’t a buzzword; it’s woven into every thread. I write blogs for this conscious fashion platform, spotlighting slow fashion, mindful consumption, and the designers reshaping how we wear our values. It’s storytelling stitched with purpose.
The Good Loop
The Good Loop: Writing Stories That Inspire Conscious Living
Created sustainability-focused blogs for The Good Loop, a platform that shares ideas, stories and community-led perspectives for people looking to embrace a more conscious, mindful lifestyle and choose sustainable alternatives. One of the pieces, “Embrace the Joys of Slow Living This Year,” became personally significant as it was one of the first stories that sparked and shaped a deeper journey into slow living.
Employer Branding
Viacom18
Building one Viacom18. From brand loyalty to one organisational identity
Led employer branding and internal communications, including the One Viacom18 initiative—bringing a diverse portfolio of brands such as MTV, Nickelodeon, Colors, VH1 and Viacom18 Motion Pictures under one unified mother brand and building a stronger sense of organisational identity. Worked closely with senior leadership and transformed Group CEO Sudhanshu Vats’ digital presence, positioning him as a more visible, social CEO. Also contributed to the core sustainability team that launched Chakachak Mumbai, Viacom18’s CSR initiative focused on creating a cleaner, more sustainable city.
Razorpay
Branding the brains behind India’s leading fintech
For Razorpay, I worked on engineering branding, bringing visibility to the brilliant minds building India’s fintech backbone. From crafting tech content to managing LinkedIn presence for engineering leaders, I helped humanise the tech and position Razorpay’s engineers as thought leaders in the developer ecosystem.
Writing for Publications
Through essays, features, and reflections, I write for platforms like The Better India, Asia Sustainable Travel, Paper Planes, and ArtNowThus, sharing stories shaped by slow travel, sustainability, and cultural curiosity. Each piece is a small attempt to document people, places, and practices that often go unnoticed but truly matter.
Stories for Impact
Events
Storytelling for a heritage luxury brand
Le Monde d’Hermès: Bringing a Global Luxury Story to India
Worked with an event firm to bring Le Monde d’Hermès to India for the first time, translating the world of the iconic Hermès publication into a couture-level experiential event. Created the storytelling and communications around an immersive celebration that reflected the magazine’s spirit of creativity, craftsmanship, curiosity and imagination. First published in 1973, Le Monde d’Hermès is a biannual publication exploring the world of Hermès through stories, photography, illustration and art, published in 11 languages and distributed globally.
Hermes
Bajaj Finserv
Bajaj Finserv Leadership Awards: Designing Stories of Impact
Led the event design and scriptwriting for the Bajaj Finserv Leadership Awards, an annual platform bringing together leadership, employees and NGO partners to showcase the real-world impact of their social initiatives. Worked closely with young beneficiaries and NGO participants to shape and prepare their individual conversations, helping them tell their stories with authenticity, clarity and confidence. The event brought together stories spanning skilling, healthcare, AI, entrepreneurship and financial independence, turning individual journeys into a larger narrative of collective impact.